Chevy

According to the Detroit News, the new Chevy ad - the one with John Cougar Mellancamp singing over images of American history - are controversial because they use divisive images from our past to sell trucks.

Two thoughts. First, I notice that the Mellancamp lyric about standing and fighting is superimposed over both an image of Muhammad Ali and a Huey landing in the Vietnam jungle. Who is it that thinks the decision to "stand and fight" in Vietnam was a good one? Second, the overall goal of the ad is to associate Chevy with all things American. In fact, in the News, Chevy stated that they were playing to the patriotism of its blue collar truck buyers. This is the same company that now produces almost as many cars abroad as it does here. This is the company that has been offshoring its supply base as fast as it can. These moves have been devastating to a large segment of America's middle class.

I guess Chevy just wants to be associated with America, they don't actually want to support Americans.